Fisayo Longe launched Kai Collective after 5 years of social media presence, which has allowed her to successfully channel her understanding of digital business into her own brand. The London-based brand is operated exclusively online, leveraging digital tools and tactics to reach its global audience.

Fisayo’s inspiration for her clothing comes from her travels around the world and her Nigerian heritage. Her choices of fabrics, prints and silhouettes not only communicate fierceness and confidence, but also fill the gap for what she felt was missing on the market. 

Her honest and purposeful branding has allowed her to truly connect with her audience and build a community. The success of Kai Collective can be measured by the anticipation for every product drop, and the enthusiasm of her community displayed on social media through the volume of user-generated content.

Through her design, social media, and imagery, Fisayo wants to create an environment of female empowerment, and ultimately allow all women to embrace their femininity in its various forms.

Image credits

‘Irun Didi’ collection captured by @bekkycalverphoto

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