Orange Culture is a Nigerian luxury brand founded in 2010 by Adebayo Oke-Lawal.

Over the years Orange Culture has become one of the most prominent brands of the Nigerian fashion scene, presenting androgynous wardrobes and pushing the boundaries of masculine representations.

The brand combines Nigerian fabrics and contemporary streetwear to challenging toxic masculinity and stereotypes. Through emotions and creative visualization, Orange Culture wants to break the mold and encourage people to show up as themselves.

By designing his own prints instead of using Ankara fabric -which is not made in Africa but is commonly assumed to be the only way to present African design, the Lagos-based designer tells his own stories and promotes local craftsmanship.

Adebayo Oke-Lawal believes that fashion can be used for social change and to create conversation and has used Orange Culture as a vehicle for positive change and representation of Nigeria to the world.

Image credits

Creative Direction/Styling @olaoluebiti 
Photography @mikeyoshai 
Make up @a.j.i.d.e 
Set Design @captainclaud@eventsbyclaud 
Model @bethmodelafrica

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